You want to increase your site's relevancy, right? That's the goal here: to make sure you start building the right kind of links for your site in order to improve your search-engine results. Here are the steps you should follow when building links:

Here are the steps you should follow when building links:

1. Set a goal - Link building takes a lot of time, but it is very effective and easy to do, so you want to keep at it. Set a goal for the number of links you want as a way to stay motivated through the process.

2. Make sure your site is worth a link - This means your site must offer something of value to entice other sites to link to yours.

3. Determine the type of sites you want to trade links with - This takes some thought. You need to figure out all of the different types of sites that could potentially trade links with you. Focus on sites that are related to your target market.

4. Get equipped to evaluate your link partners - To make the most of your efforts, you don't want to spend too much time going after links from sites that the search engines don't think are valuable. While it isn't perfect, the Google Toolbar can help you decide which sites are quality link partners and which aren't.

5. Locate quality link partners - There are many ways to find link partners, but the easiest way to find quality link partners quickly is to start at Open Directory and Yahoo!. Open Directory and Yahoo! are good places to start 

6. Organize your findings - Use a spreadsheet to keep track of the following:
Full name & E-mail address of site owner/Webmaster, Home page URL of link partner, URL of the page where you think your link belongs, Page rank of the page where your link belongs, Something unique that you liked about the site, Date of initial link request.

7. Prepare for contact - Now that you have a list of potential link partners, go through the list and send a custom e-mail to each one requesting that you trade links. Do not send a generic e-mail requesting a link; it will not get a response. 

8. Check for links - When building link popularity, you are dealing with real people, so it can take some time. You may need to wait a month or longer before checking to see if anyone has linked to your site from your new partner. 

9. Follow up with the cream of the crop - Once a month has passed, follow up with each site that hasn't linked to you yet. Save time and only follow up with the cream of the crop — those in your spreadsheet with the highest page ranks

10. Set a schedule - You will find it easier to keep building links if you put yourself on some sort of link-building schedule. Consider doing a certain small amount (30 to 60 minutes) of link building each day. It will help prevent burnout, which is inevitable if you try to do your entire campaign in a couple of days.