Link Popularity is the number of hyperlinks pointed to your website. It's
also many times used as term for Google's Page Rank, Google's own method of
search engine link popularity. The search engines have decided that if many
sites are linking to your site, that site must be a better than the others and
deserves a boost in their rankings. If you think about it, this makes a lot of
sense. People are linking to good websites, not to bad ones.
 Why is Link
Popularity so important?
Now these days, inbounds links are the one of most important
factor for getting a high keyword ranking, the most search engines are ranking
their search result on the link popularity from your site. Not the quantity from the links, but the quality of those links is important. It's also important that
the inbound links are in the same tropic. Remember one good link can be more
important than hundred bad links. Not only the search engines page ranking is
important, good links creates also extra traffic to your website.
How do I improve my Link Popularity?
Building Link Popularity is very important, First of all stay away from
link farms, free for all links and similar schemes. They don't help you with
your Page Rank. You have a bigger change that your site get banned from the
search engines than that you receive a Page Rank boost.
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Get listed in the internet directories (Yahoo, DMoz). Submission
to DMOZ is the most important thing that you are listed in Open
Directory Projects.
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Ask other website owners to link to you. A great way to
find other website owners who are maybe willing to link to you is to do a
link popularity check on one of your competitors. These sites are most of
the time in the same tropic as you.
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To check your web site link popularity, simply put web
site url (without http://) and email address in belwo Link Popularity Checker:
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